To promote the Just Dance 3 video game, we created Autodance, a free video app which makes anyone dance, regardless of talent. Record 4 short clips of a friend doing stuff, and Autodance syncs their movement to music, to create a personalised music video. Each video was branded, so everytime a user shares a video, they were essentially sharing an ad. With over 2 million downloads and 3 million shared videos, it seemed to work a treat.
As Autodance hit 2 million downloads, Just Dance 3 topped the video games chart for the whole of Europe.
The feature of the app has now been implemented into Just Dance 4, due to it’s huge success.
Cannes Lions 2012 — Silver & Bronze
Clio 2012 — Gold & 2 Bronze
Campaign Big Awards 2012 — Shortlist
D&AD 2012 — Longlist
FWA — Mobile of The Day
LIA 2012 — 2 Silver
IAB Mixx Awards 2012 — Gold
The One Show 2012 — Gold Pencil
New York Festivals 2012 — Silver & Finalist
Andy Awards 2012 — Silver