Autodance

To promote the Just Dance 3 video game, we created Autodance, a free video app which makes anyone dance, 
regardless of talent. Record 4 short clips of a friend doing stuff, and Autodance syncs their movement to music, 
to create a personalised music video. Each video was branded, so everytime a user shares a video, they were 
essentially sharing an ad. With over 2 million downloads and 3 million shared videos, it seemed to work a treat.

As Autodance hit 2 million downloads, Just Dance 3 topped the video games chart for the whole of Europe.

The feature of the app has now been implemented into Just Dance 4, due to it’s huge success.

Awards:
Cannes Lions 2012 — Silver & Bronze
Clio 2012 — Gold & 2 Bronze
Campaign Big Awards 2012 — Shortlist
D&AD 2012 — Longlist
FWA — Mobile of The Day
LIA 2012 — 2 Silver
IAB Mixx Awards 2012 — Gold
The One Show 2012 — Gold Pencil
New York Festivals 2012 — Silver & Finalist
Andy Awards 2012 — Silver