Complete Website Redesign For Discovery Networks UK
The mission: design a digital hub for intelligent entertainment that brings users closer to the heart of Discovery channel.
Themes: Immersive, Adventure, Topical.
Style: Graphical framework, immersive imagery, engaging typogrpahy.
- Create a stage that puts the active content in focus (immersive)
- Create a stage that feels endless regardless of user screen size
- Create a stage with depth (coloured background, depth of ﬁeld)
- Use large imagery
- Tactile feel, instant visuel feedback on interaction
- Create a distinct visual drama for the different “acts”
Show — Immersive, passion
IPG — order, control, overview
Blog/News — Topical, Educational
Features: Be able to skin the entire framework for shows, special events or advertising opportunities.