Askr & Embla

Brand development
Brand identity
Design strategy
Design systems
Concept development
3D visualization
Full stack development

Askr & Embla were the first humans in norse mythology. Adam and Eve. It was believed back then, that humans were created from trees, given wisdom by Odin. So how does one illustrate that in a logo that needs convey the human, natural and sustainable nature of a company whose goal is to be just that. Friendly, beautiful, natural. With two intertwining trees of course. The fruits of the first humans' love was their children, humanity, and so the love is illustrated with the trees entwined as equals.

The material choices don't just stop at the products themselves, but extend to the packaging and collateral. All naturally sourced and one hundred per cent recycled, sustainable, and kind to our planet.

Two routes, focusing on nature and humanity.