Beats Wireless

In the crazy world of advertising timelines, you sometimes get tasked to create something in 3 days that should take 6 months. This assignment was one of those projects. What you see below is an exercise made possible solely due to experience and technical skill—and what we ended up with in 72 hours was 3 distinct, and feasible directions to distinguish and make the Beats Wireless category stand out in a sea of wireless technology.