Beats by Dr. Dre
Wireless Branding

Brand development
Brand identity
Design strategy
Design systems
Concept development
3D visualization
Art direction

In the crazy world of advertising timelines, you sometimes get tasked to create something in 3 days that should take 6 months. This assignment was one of those projects. During a design sprint over 72 sleepless hours, and many pots of coffee, we came up with three distinct, and feasible directions to distinguish and make the Beats Wireless category stand out in a sea of wireless technology.

While the project ended up getting shelved in the end, I believe this could have been the start of something amazing in terms of branding a wireless audio peripheral category. The project turned into a smaller campaign, with fewer pieces, but the vision that we had was truly powerful. Below is the fruits of experience and dedication over those 72 hours of design sprint.