Discovery UK

Complete Website Redesign For Discovery Networks UK

The mission: design a digital hub for intelligent entertainment that brings users closer to the heart of Discovery channel.

Themes: Immersive, Adventure, Topical.

Style: Graphical framework, immersive imagery, engaging typogrpahy.


  • Create a stage that puts the active content in focus (immersive)
  • Create a stage that feels endless regardless of user screen size
  • Create a stage with depth (coloured background, depth of field)
  • Use large imagery
  • Tactile feel, instant visuel feedback on interaction
  • Create a distinct visual drama for the different “acts”

Show — Immersive, passion
IPG — order, control, overview
Blog/News — Topical, Educational

Features: Be able to skin the entire framework for shows, special events or advertising opportunities.