Camera to Cloud

Creative direction
Design strategy
Concept development
3D design and animation
Motion design
Graphic design
Brand design

As we embarked on how to showcase our latest updates to C2C (Camera to Cloud) functionality in, we created an end-to-end process video. We set up an agency going from concept to final deliverable, utilizing and the C2C technology directly implemented in cameras and other hardware, as well as software.

The result is a truly meta concept where we ended up with 6-7 layers of photographers shooting photographers and so forth, to capture the right behind the scenes footage for different marketing materials, while also building out the campaign together with the fake brand we created just for this shoot. That brand is Dryp, our own "Acme", if you will.