Creative direction
Design strategy
Concept development
3D design and animation
Motion design
Graphic design

When we were tasked with explaining the content supply chain, we started looking into visual metaphors that could capture the essence of a large magnitude of work happing across a set of disparate tools. We come in at the intersection of all that work, and so in order to explain as a content operating system at large, we set out to visually show the connections across these tools.

While we went down many paths, the simplest proved most useful. A piece of content represented by a sphere of varying texture and iconography, based on content type. The pipes representing the connections and flows into, to finally resolve on how we sit as a major piece in the puzzle that makes up Adobe's GenStudio, the content supply chain.