Creative direction
Brand development
Brand identity
Design strategy
Design systems
Concept development
3D and motion design

When we refreshed our brand, we purposely built an open-ended and flexible system based on our brand colors, our Frame Grotesk type family, and logo and lockups. This way, we laid the foundation to seasonally update our brand, or as we call it; our visual center. While doing so, we don't necessarily throw out the "old" stuff, we expand our library and repetoire.

Our first season for the brand was "spotlights", a highly cinematic and colorful approach that ties back to our brand's roots. As we've continually evolved the product, so has our brand, and so the the seasons that have followed thus far has greatly expanded into other visual territories, without straying too far from the core tenets of our brand. Rebrand Hype Reel