Creative direction
Design strategy
Concept development
3D design and animation
Motion design
Graphic design
Brand design

As we embarked on a massive product release beta for our pro customers, we knew we needed to have the visual center coincide with the release to help support all the messaging across all channels. We came up with what we call "emission", which features a cinematic take on our brand colors applied spatially to highlight messaging and features.

The result was both graphic and textural, helping to support the rollout and all the materials leading up to and including launch of V4 Pro Beta. As we continue to roll out, we are expanding and evolving our brand through our seasonal visual centers.

Early process