By You

Design strategy
Design systems
Concept development
3D design and animation
Motion design
Interactive design
Experience design
Proof of Concept

The latest iteration of Nike ID required more than just a new name and branding. It required new technology. With WebGL and mobile frameworks, on cutting modern hardware, we were able to put together a proof of concept, rooted in simplicity of execution and asset creation. Drawing from the Nike archives of CAD and 3D model data, we built a scalable system around customization, right in the browser, or on your tablet or mobile phone. Ready to ship when you are.

This multifacetted task was not only about reimagining what we could do or how deep we could go, but also connecting the customizability with our supply chain and physical products, pushing the boundaries of direct to consumer. The intent being that only your imagination sets the limit, so that we can be truly limitless (or at least close).

End-to-end experience prototype on mobile