Design strategy
Design systems
Concept development
3D design and animation
Motion design
Interactive design
Experience design
Graphic design
Brand design

As a part of our efforts to unify our design systems and branding under one cohesive Nike, a big part of that was our digital design system. Tapping into our sports DNA, we came up with the name "Podium", where the top tier athletes end up as the best of the best. We then drew from the idea of the shape of a winner's podium to inform how we branded our design system and presentation of the content thereof.

As we embarked on this journey, we built many executions and prototypes to truly hone in on the most simple, while not ignoring the more complex aspects of our system. The final result a branding that gets out of the way, focusing on clarity, while inspiring our teammates to do their best work.

Podium website prototype