Design direction
Concept development
Experience design
Digital design

The concept for Nike Unlaced, is a go-to destination for female sneaker heads. She knows what she wants and what she likes, and Nike should be in the forefront of sneaker culture. Especially female sneaker heads who have historically been underserved.

Not only an online destination, but also a retail concept, the Brand Experience team at Nike were tapped to help craft the digital destination while keeping the connection to retail and stories told by fashion icons and influencers.