TBWA is a radically open creative collective. Each of our offices has its own personality and special skills. We thrive on our difference, but are united by our common language of Disruption®. We are flexible, fluid and organic. None of us are as good as all of us.
This is the basis for our new corporate identity. We established a very open and modular identity, with only the essentials established, while encouraging interpretation based on culture, taste, language—anything specific or non-specific for a region or office. The core device for this interpretation is the backslash, liberating it to be used as a lens, a portal, an object, a graphic device, a window or an installation.
