Beats by Dr. Dre
The Game Before The Game

Campaign guidelines
Visual center
Concept development
Digital design
Graphic design

I was tasked to put together campaign guidelines for print and the digital presence for The Game Before The Game campaign by Beats By Dr. Dre.
The campaign was 360°, running globally, spanning multiple mediums so the guidelines and the treatments of type and athletes needed to be simple enough to accommodate for extreme differences both in terms of typography, but also formats.

The photography and type also needed to be versatile in its simplicity to accommodate for translations and names of the athletes. What we ended up with was a very comprehensive visual center with guidelines that helped drive the production of print and digital executions.